Smartphone Generation and Why You Should Care


Mobile phone users were now on the rise, and even more so, the era of Smartphones began to penetrate the mobile market. In 2011, Business Insider Staggering User 835 Million Smartphones. The global use of the Internet was predicted to double by the year 2015 and to see that most of these users will be surfing with their mobile phones. Nielsen reported that in 2012, 64% of mobile phone time is on their application. Nielsen also reported that 13.4% of the costs for the sending of SMS-messages, and 11.1% on Web browsing, 5.5% on Social Media applications, 5.4% of the actual speech recognition to listen to 5.3% of communication messages and people using Instant Messaging and E-Mail, 2.3%, and to see Clips, and not to take a picture of 1.1%.

According to eMarketer, December 2011, the average adult consumer is spending more time on their phones rather than read Newspapers and magazines. They also reported that it takes an average of 90 minutes to reply to an email but 90 seconds for someone to reply to text messages. At the same time IABALM 2012 noted that 61% of customers go to the web site of a competitor, if you found a place, to be mobile unfriendly. the company comScore 2012 noted that based on their last survey 1 in 5 Smartphone users a Barcode of the product and nearly 1 in 8 compared prices on their phones while shopping.

Apple and Android currently, more than 75% of the Smartphone market according to the same report of the company comScore 2012 and the use of QR Codes scans increased 300% by the end of the year 2011 in comparison to 2010.

A glance at these figures seem to be overwhelming and exaggerated, but the truth is that this is actually happening. The people today are more mobile and more connected by modern technological advances in the mobile technology. What used to be that the majority of consumers do with their phones that they do now you it on the go on their mobile Smartphones. Tablets also begins slowly, as now the book-keeping of a share of 49% of the devices that are used to local requirements through the applications, but also the mention in the local study of the use of search engine firm comScore last. February 2012.

Quickly, the number of people, this mobile media through their mobile Browser, compared with printed Marketing support and applications on the Basis of the computer, it makes sense to start now focusing their attention on the implementation of the Marketing strategies targeted to these specific users is growing. The figures show that 127,6 million Mobile users in the U.S. and 108 million users in Europe are constantly improving their cell phones for news and information. Now, people prefer to go on the App don’t buy a real magazine.

It should also be taken into account that these mobile phone users are hungry for information, and what you want to be as fast and integrated as their Mobile way of life. To win the further development of Apps and mobile sites customers, and satisfied customers are more loyal and likely to be business opportunity. The use of Social Networking aspect of Marketing-product, also as a value, as more and more consumers are more concerned, wanted to see how your family and friends, a particular product.

QR-Codes are that more than 52% of adult cell phone users use their devices in the store to help you shop. QR Codes enable the users a quick access to the product and its benefits, as well as reviews of customers who trust in the product and, therefore, help to convince future customers in the purchase of products.

In General, it is impossible to deny, to translate that with increasing change of the polarity of the consumer Shopping preferences and Tools, a Marketing expert has to begin to capture if the Fusion of traditional methods with Mobile Marketing, the number of Smartphone users and mobile phone is growing. It is not only a fashion Statement, while the figures show that the growth of the Smartphone and Tablet industry shows no signs of slowing down, not in the near future.


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